Member-only story
When Facebook Doesn’t Believe You
That time Meta decided mountains were spam
What happens when Facebook decides you’re spam? This is the fate of an award-winning magazine called Adirondack Life that publishes out of the north country of New York State. Larger than Yellowstone and Yosemite combined, Adirondack Park is a unique tapestry of public and private land, lakes and mountains, rivers and meadows that demonstrates real hope for the possibility of human coexistence with nature. Adirondack Life is a primary voice of that hope.
Unfortunately, Facebook has reached the conclusion that all that hope is spam. Or, rather, its algorithm and systems, operating it would seem outside the frame of human discernment, have plunged the magazine into a Borgesian feedback loop that threatens its very existence.
We’ve survived increases in the cost of paper and postage, and managed to hang on during this global pandemic. But the one thing we can’t seem to figure out is how to get help from Facebook, even reach an actual person there to talk to.
As a regular contributor to Adirondack Life and a friend of the magazine’s executive editor Annie Stoltie, I’ve watched with dismay…
