The Canada Goose Puffer and the Climate

Note to “Explorers”: You’re in Denial

Paul Greenberg
3 min readFeb 17, 2024

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Photo by Joe Leahy on Unsplash

You know the coat I’m talking about.

The expensive one. The one with the Arctic Ocean logo that pops. The one that gets stolen at gun point and from a distance looks like armor. The one for which Drake was asked to do a design tweak, drawing in rappers and hip-hop artists like lemmings. The one Daniels Radcliffe and Craig, and all of China seem to wear.

At over a thousand dollars, the full monty Canada Goose puffer is a serious investment that I find hard to fathom. My entire wardrobe, cashed in, would barely amount to two puffers (if I’m honest it probably wouldn’t amount to one). That doesn’t bother me. I’m pretty sure I could match the coat’s insulating powers by adding a fifty dollar layer of thermals under the cut-rate puffer I occasionally deploy.

Actors, thieves, rappers, China, why are you pretending like the temperature is going in the opposite direction?

No, the unfathomable part, the bothersome part of the thousand-dollar-puffer isn’t the thousand-dollar part. What’s troubling is that the Canada Goose Puffer only gets more valuable and desired the warmer our planet’s atmosphere becomes.

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Paul Greenberg

New York Times bestselling author of Four Fish as well as The Climate Diet and Goodbye Phone, Hello World paulgreenberg.org