No Thanks, “Threads”

Meta, the attention burglar, tries again

Paul Greenberg
2 min readJul 17


Photo by Nico Nazaire on Unsplash

I quit Facebook, Instagram and every other property owned by Meta nearly three years ago. It was at the time a rash decision and at first many of my friends and family wondered where I had “gone.” Soon, though, the people who mattered “found” me. It wasn’t a hard thing to do. I was always here. Soon after that, the daily flow of my life started to change.

With Meta in panic mode, trying with its new service “Threads” to morph yet again into something that will steal our attention, I find myself shaking my head at the 100 million+ “users” who quickly signed up. How many disguises must these attention burglars invent before we realize that we are not users but, rather used.

So if you’re one of the remaining 7.7 billion people on this planet who have yet to sign up for Threads, I thought I’d just lay out here some of things that changed once I said goodbye to Zuckerberg and Co.

Here goes:

  1. I get the news from reporters who are professionally trained to discern bullshit from reality

2. I read the news once in the morning and call it a day

3. I am the first out of the house on a bike or a run

4. I am the last to hear about my brother’s friend’s sister’s baby’s skinned knee

5. I don’t like anything

6. I don’t dislike anything

7. I don’t share anything

8. I use actual words to describe specific feelings that are unique to a particular moment in time

9. I spend my vacations looking at things rather than photographing things so that other people can look at those things

10. I no longer see the vacations of others

11. I write more than ever and receive more requests for my writing than ever

12. I don’t give a shit about Wordle

13. I look at my own cat when she does something cute

14. I pet my cat if she’s particularly cute

15. I call my friends to find out how they are doing

16. When I do this they often share something with me that they would never share on social media

17. I brag in person and suffer the consequences

18. I have no idea how my exes are doing

19. I don’t carry around in my head the ravings of someone I’ve never met

20. At night I close my eyes and dream of real people

More on quitting digital things here



Paul Greenberg

New York Times bestselling author of Four Fish as well as The Climate Diet and Goodbye Phone, Hello World