“Natural” Is Bullshit

It’s time to clarify this most misleading of food labels

“NYTimes: Going Organic 1981–2009” by blprnt_van is licensed with CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/

For anyone with a deep, enduring faith in the meaning of nature, it may come as something of a shock to learn that the word “natural” means nothing at all — at least when it comes to the business of marketing processed food. Every year, U.S. corporations sell tens of billions of dollars worth of food products labeled as “natural.”…