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It’s Never Been This Bad

And it’s getting worse

Paul Greenberg
3 min readDec 6, 2024
Photo by Karsten Winegeart on Unsplash

Throughout 2024 many thought it had gone as low as it could go. But now as the year closes out and 2025 starts to beckon, those on the inside know that we’re on the verge of something exceptionally bad. Indeed, those doing the hard hard work of crunching the data and plotting the longterm trends agree that 2025 will be the beginning of something that will only get progressively lower over time.

How could we have closed ourselves off to it so resoundingly when at first it appeared to be exactly what was missing in this world of limited attention and messy divisions?

How did it sink to such depths when we had such hope for it only a decade ago? Many attribute its sudden dip to a senseless entanglement with blockchain and an unwillingness to recognize the importance of real world market dynamics. (Full disclosure here — I was an early investor and still remain cautiously optimistic). Others blame supply chain issues and those certainly can’t be discounted. Nevertheless, when we stop playing the “blame game” and really look at what went wrong we can see a much more human failing: its persistent inability to move hearts and minds.

How could we have closed ourselves off to it so resoundingly when at first it appeared to be exactly what was missing in this world of limited attention and messy…

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Paul Greenberg
Paul Greenberg

Written by Paul Greenberg

New York Times bestselling author of Four Fish as well as The Climate Diet and Goodbye Phone, Hello World paulgreenberg.org

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