How to Sell a Book

The long and winding road to making it happen

Paul Greenberg

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Photo by Laura Kapfer on Unsplash

I’ve been making my living as a writer for more than twenty years now. During that time I’ve sold six very different books to three pretty different publishers. Along the way, I’ve advised a fair number of young and not-so-young authors on getting into print. It’d be nice if I could sell a whole book about how you transform a sad, unpublished manuscript into a cool, glossy-jacketed tome that sits proudly on the front table of your favorite bookstore. But I’m not going to do that. It wouldn’t be worth the effort. The process is too specifically driven by the particular nature of the author and the book in question to make a manual feasible.

That said, there are a few lessons I’ve learned over the years that I thought might be worth sharing with those of you just starting out. I’m sure there are plenty of other lessons out there that I haven’t learned yet. But here are my tried and true few.

  1. No one wants your book . . . yet. The moment the idea for a book comes to the new author is very special. All at once you feel infused by the power of what you might say. You see that perfect scene that will drive the book to the heart of your one-day reader. You feel the weight of your own words. Unfortunately or fortunately, this is an entirely subjective experience. No one else shares your…

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Paul Greenberg
Paul Greenberg

Written by Paul Greenberg

New York Times bestselling author of Four Fish as well as The Climate Diet and Goodbye Phone, Hello World paulgreenberg.org